Author : Irma Tcholadze 22/05/2023
The field of agriculture in Georgia is centuries old. For more than 2,000 years, agriculture as a field in our country has not lost its relevance and importance. In recent years, the significance of the area has increased as the Earth has faced the problem that people may face a shortage of food supplies. The issue of food security and the difficult choice for consumers between organic and genetically modified food led humanity to emphasise the importance of agriculture as a sector and promote its development. The development of agriculture, like other fields, is unimaginable without communication. Before we study the situation of Georgian entrepreneurs in terms of possession and use of communication skills, it is necessary to investigate whether there are scientific works in this direction and what conclusions and recommendations researchers offer in these works.
The present work is based on qualitative methodology, namely, desk research. We studied the scientific articles published in refereed and licensed international journals which are related to the topic of agro-communication. By analysing the current situation, we came to certain conclusions. Our main goal was to identify existing problems of communication in the field of agriculture, for which we used methods of data collection and analysis. In total, we examined five foreign scientific articles and 1 Georgian textbook. To collect data, we used international scientific databases, where we searched for a few exciting articles by referring to keywords in English. We encountered some difficulty in data collection related to the need for more scientific publications on our research topic.
The studies we reviewed confirm the importance of communication skills in the development of the field. According to studies, in addition to communication skills, agro-communicators must have basic knowledge of the field-agriculture itself and such personal and professional qualities as reliability, responsibility, ethics, writing skills, oral communication skills, conflict resolution and teamwork skills. It is also essential to know the skills of working in social networks.
